# um-LN

um-LN is a web crawler from Ubermetrics Technologies, a European media monitoring and brand intelligence company. Its purpose is to scan public, text-based content from websites to gather data for its clients, who use the service for brand monitoring, market trend analysis, and competitive intelligence. Its visits are driven by client monitoring needs.

Breadcrumb navigation

- [Privacy-focused, simple website analytics](https://plainsignal.com/)
- [Agents](https://plainsignal.com/agents "Agents, User-Agents, Crawlers, Browsers")
- [um-LN](https://plainsignal.com/agents/um-ln)


## What is um-LN?

um-LN is a web crawler for the European media monitoring company Ubermetrics Technologies. It is part of their content intelligence platform, systematically visiting websites to collect and analyze text-based content. The bot identifies itself in server logs with a user-agent string like `Mozilla/5.0 (compatible; um-LN/1.0; ...)`. The crawler focuses primarily on textual content, such as news articles and blog posts, rather than images or videos.


## Why is um-LN crawling my site?

um-LN is crawling your site to gather information for Ubermetrics' clients, who are monitoring for brand mentions, industry news, or market trends. The crawler targets text-based content that may be relevant to these monitoring activities. The frequency of visits depends on the priority level of your site within Ubermetrics' client campaigns. This crawling is generally considered authorized as it is part of a commercial service and follows standard web protocols.


## What is the purpose of um-LN?

The purpose of um-LN is to support Ubermetrics' content intelligence platform by collecting data for brand monitoring and media analysis. The data it gathers helps clients track brand mentions, monitor competitors, and measure public sentiment. The insights from this data help companies make informed marketing and business decisions. For website owners, there is no direct benefit from the crawler's activity, though your content may gain visibility with the companies that use Ubermetrics' services.


## How do I block um-LN?

To prevent um-LN from accessing your website, you can add a specific disallow rule to your `robots.txt` file. This is the standard method for managing access for web crawlers.

To block this bot, add the following lines to your `robots.txt` file:

```
User-agent: um-LN
Disallow: /
```


## Related agents and operators


## Canonical

Human friendly, reader version of this article is available at [um-LN](https://plainsignal.com/agents/um-ln)

## Copyright

(c) 2025 [PlainSignal](https://plainsignal.com/ "Privacy-focused, simple website analytics")